Mostly you are here because you love people and you love teaching but you may not have thought through the business side of Pilability and how it can make you money and state your claim in the ageing market.
Any project where cash is a transaction needs to be dealt with as a business model. We have done the framework for you and you can tinker with it to build your vision. The important thing is the call in with us, so we can help you work through your intentions and how you will make Pilability work for you. We provide you with social media promotional material, photographs and branding and then you put your DNA onto it.
Below is the start of your business model canvas which is a way of capturing your market, delivery and costs.
Customer Segment
Pilability is aimed at the 45-65 year old market but not exclusive as it can work for anyone. Consider those in rehabilitation, starting a fitness regime and those who may be overweight and struggling with joints and pain. When you know your segment or demographic, then you can target your advertising, your language, your tone of voice to sit with those 45-65 year olds. Group Ex is predominately female but is not exclusive. You can choose if you wish, to narrow it down to women only. It is your business and we can help you to think it through. Inch wide, mile deep.
Value Proposition
What is it? Pilability© is designed to build courage and confidence in movement as we age greatly. It helps us to feel strong and empowered around our changing bodies in our mid-life and beyond. This mobility programme focuses on improving movement around joints in a whole body wellbeing approach.
Channels
How will you deliver Pilability? In COVID-19, times are varied and capturing groups is more exciting than ever. In the beauty of our post Covid world, we can reinvent how we will deliver wellness.
- Group Classes in the community
- On-Line Subscription
- Social media private groups
- Community TV Channels
- Group Courses in Clubs
- Instagram TV
- In Businesses
- In Organisations
- Workforce Wellness
Customer Relationship
People buy from people. It is essential to build relationships with your customers to build a stronger foundation and to also build trust. Once you have that trust, your customer will follow you and they are the best for secondary spending and up-selling.
Forming a Pilability Group or a Zoom event can build your community. It is the community essence that helps to grow your business and they see added value from you.
Revenue Stream
How will you make money?
- Pay per class
- Block Booking
- Subscription
- As part of your club membership
- A stand alone service
- A workplace service for an organisation
- Referral scheme
Key Resources
What are your costs/outgoings?
- You, your wage
- Venue Hire
- Technology required – zoom, internet,
- Subscription to Pilability
- Travel
- Time
- Fitness apparel
- Energy – heat, lighting
Key Activities
- 45-70 minute Pilability Class
- Pilability Workshops
- Mindivator Relax, Create Change Workshop
Key Partnerships
- iCareiMove
- EMD
- Menopause Groups
- Networking Groups
Cost Structure
By working through the business model canvas you can work out your return of investment. How many classes will you need to deliver to get your return of investment? How many workshops in Mindivator could you deliver? You can make this as big as your vision. You can go onto specialise in the older market. The world is your oyster.
Attached is your business model canvas, part completed with space for you to add to it.
At the end of the day, believe that you can make a difference and your customers will see that in you. Being authentic and vulnerable is what our wellness world is about.
