When the COVID-19 pandemic hit, community services across the UK had to rapidly adapt. For iCareiMove, the challenge was clear: how could we continue to support older adults at risk of falls when all in-person activities came to a halt?
With long-time partner Chaos Group, we transformed our face-to-face falls prevention service into a fully digital programme, helping people stay active, connected, and supported during lockdown. Together, we delivered high-quality, accessible content to older adults across Cornwall — all while navigating one of the most disruptive times in recent history.
Working closely with the Chaos team, we launched a fully digital falls prevention programme built around empathy, accessibility, and impact. Key actions included:
This project was only possible thanks to strong collaboration. We worked alongside:
Helen and the team worked tirelessly with us at Chaos to deliver a high-quality product that helped older people in Cornwall. They went beyond the parameters of the program... They gave freely of their time to deliver podcasts, radio interviews and promote the services of Chaos in support of teamwork and helping each other navigate lockdown and evolve our businesses so that digital services became a firmly embedded factor in falls prevention.
Nathan Hunkin, Director of Digital & Innovation, Chaos Group
This pioneering project was more than a response to crisis — it was the beginning of a new era in falls prevention. By proving that digital delivery can be just as effective as in-person services, we laid the foundation for the Move More programme to grow and scale nationally.
We learned that digital inclusion in older populations is possible — and powerful. With the right support, older adults can thrive in online environments. And with the right partners, we can overcome even the most unexpected challenges to keep communities moving, connected, and well.
We always encourage a conversation to get you thinking differently about ageing. Meet the team and start a conversation that could change lives.