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iCareiMove in supporting the NHS 10-Year Plan

A Blueprint for Healthier Communities

The NHS Long Term Plan (also called the 10-Year Plan) sets out a national vision to transform healthcare in the UK. Its priorities focus on prevention, rehabilitation, and community-based support, with a strong shift towards healthier ageing and reducing pressure on hospitals.

At iCareiMove, this plan is more than a policy document; it is an invitation to join a movement that champions prevention, rehabilitation, and wellbeing at scale. We have been delivering these values in practice for years, and we see a unique opportunity to work alongside the NHS, Integrated Care Systems (ICSs), and local partners to make prevention the norm.

Community-Based Prevention and Frailty Support

A key shift in the NHS Long Term Plan is moving care closer to home. Instead of relying solely on hospital treatment, the focus is on community healthcare services that help people live well for longer. iCareiMove delivers evidence-based falls prevention and frailty programmes, proven to reduce hospital admissions by improving strength, balance, and confidence. We also provide rehabilitation support for those recovering from strokes, neurological conditions, or surgery, bridging the gap between hospital discharge and full recovery.

Prevention is central to our work. Since 2005, we have helped older adults remain independent through frailty support, strength and balance training, and targeted movement interventions. These align directly with NHS priorities around proactive, preventative care.

Embracing Digital Health

The Long Term Plan also highlights the shift from analogue to digital delivery. Long before the pandemic, iCareiMove pioneered digital health programmes, offering online exercise and wellbeing classes, loan device schemes, and accessible platforms for older adults. By using technology to connect people in rural or underserved areas, we ensure digital health is an enabler, not a barrier, to ageing well.

Training and Partnerships for a Stronger NHS

Alongside our direct delivery, we provide CPD-accredited training for health and care professionals in frailty support, neuro rehabilitation, and falls prevention. This equips staff with the skills to embed prevention into everyday care and scale NHS priorities more effectively.

But the NHS cannot deliver the Long Term Plan alone. Cross-sector partnerships are essential. Businesses like iCareiMove bring agility, innovation, and community reach, helping to fill service gaps where statutory systems are stretched. The impact is far-reaching: older adults stay independent longer, carers feel supported, health inequalities are reduced, and communities grow stronger.

We are ready to work with ICSs, PCNs, and local authorities to co-create solutions — whether it’s delivering a falls prevention programme, piloting a digital health initiative, or training the workforce.

Conclusion: Shaping a Healthier Future

The NHS Long Term Plan calls for prevention, community-based care, and digital innovation. iCareiMove has been living these principles for nearly two decades. Together, we can create healthier communities, support ageing populations, and reduce pressure on the health system.

We are ready to work with partners across health and social care to make this vision a reality.