Service & Strength

Welcome to our Service & Strength Programme, Empowering Women in the Armed Forces to Thrive at Every Stage

Championing Women’s Wellbeing in Service

Service and Strength is a ground-breaking bespoke co-designed two-year programme, funded by the UK Government through the Seen and Heard initiative. Designed to provide a voice and enhance the wellbeing of women serving in the armed forces. Launched in November 2025, this initiative focuses on peri- and post-menopause health, reaching over 1,200 beneficiaries annually through tailored education and support

Why It Matters

- Women aged 35–60 in the armed forces face unique challenges.
- 75% experience up to 78 symptoms—including hot flushes in uniform, disrupted sleep, joint pain, and barriers to HRT.
- These issues impact operational readiness, physical fitness, and mental wellbeing.
- Service and Strength ensures women are “Seen & Heard” wherever they serve.

Delivered by iCareiMove in partnership with Cornwall Rural Community Charity Funded by HM Government through the Seen and Heard initiative November 2025 – October 2027

For more information or media enquiries: icareimove.com/contact-us